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Case Studies

Major CPG + National Retailer


CPG announcement coming soon
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Retailer announcement coming soon
"Using the BAM service was everything we hoped it would be. We can’t wait to launch this program with our retail partner and look forward to seeing a significant ROI."
– Customer Team Leader
The Goals

Leverage a country music tour with national retailer to gain chain wide display support on a variety of brands.

The Approach

BAM paired a major CPG company and a national retailer with over 9000 stores to sponsor a concert tour with a country music star. The retailer will receive title sponsorship naming rights as well as exclusive backstage passes and tickets to create an employee incentive program.

The Results

More to come, the tour kicks off in May 2018!

Bush’s Best + Lowes and NASCAR


Bush's
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Lowes Foods
“A perfect partnership! Fantastic results with minimal investment— activation was up and our in-store sales reflected it.”
– Brand Manager
The Goals

To activate BUSH’S® Chili Beans at a store level and promote chili cook-offs at Lowes grocery store locations.

The Approach

BAM partnered BUSH’S® with Lowes grocery stores in North Carolina for chili cook-offs at five Lowes locations. NBC Sports was also engaged for additional promotion around a grand prize of a NASCAR VIP experience.

The Results

The program provided a 200+% unit lift and 131+% dollar lift during the promo period.

Procter & Gamble + MDI and NASCAR


Procter & Gamble
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MDI and NASCAR
“This is the best result and at a lower investment than we have ever experienced. We also sold more full revenue cases earlier than ever driven by the pallets displays used in this event.”
– Account Manager
The Goals

To drive volume on five P&G brand categories at the MDI selling show and to increase in-store display level through a promotion for race tickets and a VIP experience at the track.

The Approach

BAM partnered with key MDI retail groups in three states to drive pallet displays in all stores. Minimum orders were required to generate access to race day tickets as a consumer giveaway and the NASCAR VIP experience.

The Results

The record program provided a 322+% unit lift with less markdown vs. the same selling show the previous year.