Put more power behind your brand.
From new ways to cut through clutter and reach consumers to better return on your shopper-marketing investment, BAM can make a big impact for your brand.
BAM for Brands
Give your brand a boost with BAM.
Connect with events, and get insight on retailer interests to maximize your return on investment.
Get real activation and merchandising results with BAM.
108
Retail Partners
320
Brands Served
332
Events
Case Studies
Major CPG + National Retailer
The Goals
Leverage a country music tour with national retailer to gain chain wide display support on a variety of brands.
The Approach
BAM paired a major CPG company and a national retailer with over 9000 stores to sponsor a concert tour with a country music star. The retailer will receive title sponsorship naming rights as well as exclusive backstage passes and tickets to create an employee incentive program.
The Results
More to come, the tour kicks off in May 2018!
"Using the BAM service was everything we hoped it would be. We can’t wait to launch this program with our retail partner and look forward to seeing a significant ROI."
– Customer Team Leader
Bush’s Best + Lowes and NASCAR
The Goals
To activate BUSH’S® Chili Beans at a store level and promote chili cook-offs at Lowes grocery store locations.
The Approach
BAM partnered BUSH’S® with Lowes grocery stores in North Carolina for chili cook-offs at five Lowes locations. NBC Sports was also engaged for additional promotion around a grand prize of a NASCAR VIP experience.
The Results
The program provided a 200+% unit lift and 131+% dollar lift during the promo period.
“A perfect partnership! Fantastic results with minimal investment— activation was up and our in-store sales reflected it.”
– Brand Manager
Procter & Gamble + MDI and NASCAR
The Goals
To drive volume on five P&G brand categories at the MDI selling show and to increase in-store display level through a promotion for race tickets and a VIP experience at the track.
The Approach
BAM partnered with key MDI retail groups in three states to drive pallet displays in all stores. Minimum orders were required to generate access to race day tickets as a consumer giveaway and the NASCAR VIP experience.
The Results
The record program provided a 322+% unit lift with less markdown vs. the same selling show the previous year.
“This is the best result and at a lower investment than we have ever experienced. We also sold more full revenue cases earlier than ever driven by the pallets displays used in this event.”
– Account Manager
